About — Studio Fooch LLC

When carefully created with a clear strategy supporting the design, your brand will be your business’ superpower.

OUR PHILOSOPHY

Without a strategic brand, a business or service is just a commodity—replaceable, forgettable, and meaningless after consumption. Your brand is what consumers connect with on an emotional level—and that’s what drives consumption, loyalty and advocacy.

OUR COMMITMENT

We are committed to helping small businesses create their branding superpower by developing a custom strategy and visually bringing it to life in a way that thoughtfully grabs their target customer’s attention.

OUR VALUES

collaboration

Our clients are experts in their field, as we are experts in ours. Our best work is always the result of our collective expertise, open communication, and teamwork.

PASSION

We are energized and motivated by an emotional connection to visual art and the passionate creativity that fuels us and our clients.

KINDNESS

“Work hard and be nice to people” has always been the mantra that’s guided our work and careers. We only work with brands and people who believe the same.

Purpose

Everything we do has a thoughtful and strategic purpose. Never designing just for the sake of design and never creating without a strategy to back it up.

MEET THE DESIGNER

ERIN

LILLICRAF

I started my career working in Boston’s fast-paced advertising industry. I fell in love with developing brand & marketing strategies for my clients but always felt frustrated that my role wasn’t as involved in the creative process as I wanted it to be. My search for more creativity brought me to New York City where I worked in marketing at a fashion start-up—another role where I was surrounded by innovation and style, but constantly uninspired. I was always more interested in the projects that the designers and art directors were executing than I was with my own responsibilities.

So, I decided to lean into my creativity and enrolled in the Shillington School of Graphic Design and haven’t looked back since. Now, I’m back in Boston with my dream job combining my strategic expertise as a brand strategist with my creative skills as a designer & creative director.

When I’m not strategizing or creating for my clients, you can find me exploring the Boston wellness community where I enjoy indoor cycling and pilates classes. I’m a New Englander through and through—so I’m usually also skiing with my family in New Hampshire in the winter and spending as much time as possible at the beach on the Cape during the summer.