Studio Fooch is a female-owned design studio dedicated to transforming businesses through the power of storytelling. We believe that when carefully created with a clear strategy, your brand will be your business' superpower.
Specializing in brand strategy, we partner with businesses created for and by women to craft compelling narratives that resonate deeply with their target audience.
We are committed to helping small businesses create their branding superpower by developing a custom strategy and visually bringing it to life in a way that thoughtfully grabs their target customer’s attention.
OUR COMMITMENT
Without a strategic brand, a business or service is just a commodity—replaceable, forgettable, and meaningless after consumption. Your brand is what consumers connect with on an emotional level—and that’s what drives consumption, loyalty and advocacy.
OUR PHILOSOPHY
I started my career working in Boston’s fast-paced advertising industry. I fell in love with developing brand & marketing strategies for my clients but always felt frustrated that my role wasn’t as involved in the creative process as I wanted it to be. My search for more creativity brought me to New York City where I worked in marketing at a fashion & e-commerce start-up—another role where I was still constantly uninspired despite being surrounded by so much innovation and style.
So, I leaned into my creativity and enrolled in the Shillington School of Graphic Design and haven’t looked back since. Since 2020, I've been combining my strategic expertise as a brand strategist with my creative skills as a designer for clients across various industries.
When I’m not strategizing or creating for my clients, you can find me at SoulCycle, where I'm also a part-time indoor cycling instructor in Boston. I’m a New Englander through and through—so in my free time I’m usually skiing with my family in New Hampshire or fishing off the coast of Cape Cod.
Erin Lillicraf
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