When carefully created with a clear strategy, your brand will be your business’ superpower.
we believe
We are committed to helping small businesses create their branding superpower by developing a custom strategy and visually bringing it to life in a way that thoughtfully grabs their target customer’s attention.
OUR COMMITMENT
Without a strategic brand, a business or service is just a commodity—replaceable, forgettable, and meaningless after consumption. Your brand is what consumers connect with on an emotional level—and that’s what drives consumption, loyalty and advocacy.
OUR PHILOSOPHY
Strategic storytelling designed to drive results
Founded in 2020, Studio Fooch is a female-owned design studio dedicated to transforming businesses through the power of storytelling.
Specializing in brand strategy, we partner with businesses created by and for women to craft compelling narratives that resonate with their audiences.
I started my career working in Boston’s fast-paced advertising industry. I fell in love with developing brand & marketing strategies for my clients but always felt frustrated that my role wasn’t as involved in the creative process as I wanted it to be. My search for more creativity brought me to New York City where I worked in marketing at a fashion & e-commerce start-up—another role where I was still constantly uninspired despite being surrounded by so much innovation and style.
So, I leaned into my creativity and enrolled in the Shillington School of Graphic Design and haven’t looked back since. Since 2020, I've been combining my strategic expertise as a brand strategist with my creative skills as a designer for clients across various industries.
When I’m not strategizing or creating for my clients, you can find me at SoulCycle, where I'm also a part-time indoor cycling instructor in Boston. I’m a New Englander through and through—so in my free time I’m usually skiing with my family in New Hampshire or fishing off the coast of Cape Cod.
Erin Lillicraf
MEET THE DESIGNER
I know I'm supposed to probably say my wedding day, but I'm definitely going with the two nights I saw The Eras Tour (sorry Charlie, lol). I'm a huge Swiftie and have even created a few brands inspired by Taylor's songs for fun. Check them out on my Instagram.
Melting into the couch watching Bravo
Falling asleep while reading
Adding to my growing sneaker collection
Cooking gf/df recipes that don't taste gf/df
Struggling through pilates classes
Sunbathing in Cape Cod (lots of SPF, dw!)
Watching sunrises from the Miss Southampton
Slurping oysters & aperol spritzes on a patio
Escaping the city to go east coast skiing
Rearranging furniture for the 100th time
My maiden name, Fucigna, is pronounced "foo·cheen·yah" in Italian. When I was in college, it was shortened to Fooch as a nickname, and then it just kinda stuck around after graduation! After getting married in 2023, I changed my last name but rebranded my business to Studio Fooch to honor my background.
favorite things?
IF YOU COULD repeat one day in your life so far, what day would that be?
Wait—what's a "Fooch"?
GET TO KNOW FOOCH
Apply to Work With Studio Fooch